Conferences


29 Thu Nov

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Registration

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Welcome

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The Power of Crazy: How you can inspire creativity and innovation in anyone

Stephen Gates

Today, creative people have the opportunity to affect businesses in ways we haven't seen since the Industrial Revolution, but too few of us know how to take advantage of these opportunities. In this talk, InVision’s Head of Design Transformation will share his unique insights on creativity and innovation that he has learned through leading creative teams for some of the world’s biggest brands and working with senior teams at Apple, Google, Facebook and more.

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UX Sitting at the Table. How to Infuse a User-Centric Product Strategy in the Company

Misael León

Designers can measure their professional development by looking the at complexity of the problems they’re being asked to solve. It’s being said that designers must learn how to code, I will make a case about designers needing to learn business. The challenge designers are facing nowadays is a highly competitive marketplace that already values UX as a differentiator. The battle might be won already but what now? If the User Experience IS now the product, we must them assume our role as product leaders. We designers can become the drivers of a user-centered product strategy at our companies. We are the key players to measure the pulse of user behavior, we are responsible to focus development efforts to solve real user problems, and to channel the business vision into tangible solutions. We are earning our sit a the table. In this talk, we will explore ways to infuse a holistic user-centric product vision at the company, how to strengthen your leadership within the product team, and how to drive team efforts to create remarkable experiences through a product that people would love to use and pay money for.

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Users vs Customers: The evolution of the professional role of the experience designer

Victor M. González

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I do not have time or budget, can I implement UX in my product?

Sadok Cervantes Rabadán

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Design Alchemy

Gabor Hoffer

What can designers learn and use of the ancient methods of alchemy? Let's go through history together and find out.

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Lunch time

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Creation of design systems with Atomic Design

Mauricio Angulo

Atomic Design is a design philosophy that is used to ensure the consistency in the design of very large websites, in which large or distributed teams of people work or for sites that are updated with a lot of frequency. Atomic Design is based on the cumulative reuse of simple modular elements of design to create increasingly complex information structures.Atomic Design helps the interactive design to adapt quickly to multiple devices and is compatible with user-centered design processes since it can be implemented from the early stages of design using sketches and prototypes.

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Don't just ask users. Measure them

Zsuzsanna Kovacs

We design technology to make life easier and better for people. But how do we know what they truly need and want? How do we know if the things we make really matter? If we are making a difference?Qualitative research methods, like interviews and usability tests, are great ways to gather pain points and discover usability issues. Quantitative methods, like usage data analysis and A/B testing, help us to see what people actually do or not do when using our product. The two combined well gives a better glance on user needs and behavior. 
This talk will introduce some quantitative methods, how well-known companies, like Spotify, Netflix and Prezi, use them and how you can make better product decisions knowing what your customers do.

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Design as an agent of change

Pam Dineva

The only human that likes change is a baby with a dirty nappy. Most humans avoid change and will invest in the safe bets. Innovation is admirable but risky. We aim for a world where our technology is helpful, usable, and seamless. That’s the world we want to live in. And then there’s the world we live in; antiquated systems, stakeholders and the gravitational pull of the status quo. From Silicon Valley to Sydney, from web designer to product lead, I took a stab at change in big, slow industries like finance, government and health. We’ll look at a timelapse view of a few project and I’ll share stories of humble tools making big impact. Tools like asking government officials to sit and sketch together before writing a single line of code. Design is a powerful agent of change and change happens when ordinary people get involved.

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To be define

Hugo Blum


30 Fri Nov

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To be define

Tomás Álvarez

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Facing the Iceberg: How to reduce risk when changing a service

Rachel Kroft

Have you ever worked on an existing experience or product that needed to change? How did you identify what to change first or know that your solution was addressing the greater problem? In this talk I will provide different methods and tools for how to uncover risk, communicate with stakeholders and prototype new ideas that will help identify systematic change.  

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Purpose, Practice, Product - Crafting Your UX Strategy At All Altitudes

Ben Judy

UX strategy is a hot topic, but what is it? Ask 100 UX’ers and you’ll get 101 answers! Let’s demystify this. Ben will share a flexible framework you can use to define UX strategy at all levels of altitude: Purpose, Practice, and Product.

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To be define

Jenny Shen

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Unlocking UX Innovation: What UX Really Is (and How It's Done)

Joe Natoli

One of the reasons UX improvement is often met with resistance is because people on both sides — those who practice and those who run businesses — misunderstand what UX really is. What's more, there are an extraordinary number of videos, articles and courses who teach UX methods that only work in perfect-world scenarios: environments where we always have the time, budget, resources, authority and approval to do UX work. That's why UX methods and processes fall flat, or are met with resistance inside organizations, where the rubber hits the road. It's why companies continue to churn out products whose standard of excellence is mediocrity. It's why UXers and Designers are frustrated and unable to get the agreement, approval and understanding they need in order to be effective. The purpose of this talk is to show attendees what UX really is — and how to improve it inside the messy reality of day-to-day business. I'm going to explain why UX efforts meet with so much resistance, why most "popular" UX methods and processes don't work, and I'm going to show you what to do instead.

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Lunch time