Conferences


29 Thu Nov

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Registration

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Welcome

- EN INGLÉS

The Power of Crazy: How you can inspire creativity and innovation in anyone

Stephen Gates

Today, creative people have the opportunity to affect businesses in ways we haven't seen since the Industrial Revolution, but too few of us know how to take advantage of these opportunities. In this talk, InVision’s Head of Design Transformation will share his unique insights on creativity and innovation that he has learned through leading creative teams for some of the world’s biggest brands and working with senior teams at Apple, Google, Facebook and more.

- EN ESPAÑOL

UX Sitting at the Table. How to Infuse a User-Centric Product Strategy in the Company

Misael León

Designers can measure their professional development by looking the at complexity of the problems they’re being asked to solve. It’s being said that designers must learn how to code, I will make a case about designers needing to learn business. The challenge designers are facing nowadays is a highly competitive marketplace that already values UX as a differentiator. The battle might be won already but what now? If the User Experience IS now the product, we must them assume our role as product leaders. We designers can become the drivers of a user-centered product strategy at our companies. We are the key players to measure the pulse of user behavior, we are responsible to focus development efforts to solve real user problems, and to channel the business vision into tangible solutions. We are earning our sit a the table. In this talk, we will explore ways to infuse a holistic user-centric product vision at the company, how to strengthen your leadership within the product team, and how to drive team efforts to create remarkable experiences through a product that people would love to use and pay money for.

- EN ESPAÑOL

Strengthening the future of the UX / IxD / CX profession: reflections, criticisms and proposals

Victor M. González

In this talk we addressed five questions that all UX / IxD / CX professionals should have clear to understand the value of their contribution to the efforts of creating digital products and services: How do we do what we do? For whom do we do what we do? Why do we do what we do? When do we do what we do? Based on what we do what we do? : Focusing on the methods, people, experience, process and fundamentals, the answers to these questions are explored and both the current professional guild conditions in Mexico and Latin America are critiqued, as well as clear proposals for action for those who wish to create a guild that is solid, mature and with horizon.

- EN ESPAÑOL

A faster horse: Human behavior in metrics for business

Sadok Cervantes Rabadán

If I had asked my clients what they needed, they would have told me a faster horse. " Henry Ford In this conference you will obtain actionable plans on what metrics matter to improve user satisfaction in your product and in turn increase the business metrics that interest you, such as sales, retention, visits, etc. You will hear case studies of how other companies have improved the results of their metrics through the proper use of user behavior analysis

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Lunch time

- EN INGLÉS

Design Alchemy

Gabor Hoffer

What can designers learn and use of the ancient methods of alchemy? Let's go through history together and find out.

- EN INGLÉS

Don't just ask users. Measure them

Zsuzsanna Kovacs

We design technology to make life easier and better for people. But how do we know what they truly need and want? How do we know if the things we make really matter? If we are making a difference?Qualitative research methods, like interviews and usability tests, are great ways to gather pain points and discover usability issues. Quantitative methods, like usage data analysis and A/B testing, help us to see what people actually do or not do when using our product. The two combined well gives a better glance on user needs and behavior. 
This talk will introduce some quantitative methods, how well-known companies, like Spotify, Netflix and Prezi, use them and how you can make better product decisions knowing what your customers do.

- EN INGLÉS

Design as an agent of change

Pam Dineva

The only human that likes change is a baby with a dirty nappy. Most humans avoid change and will invest in the safe bets. Innovation is admirable but risky. We aim for a world where our technology is helpful, usable, and seamless. That’s the world we want to live in. And then there’s the world we live in; antiquated systems, stakeholders and the gravitational pull of the status quo. From Silicon Valley to Sydney, from web designer to product lead, I took a stab at change in big, slow industries like finance, government and health. We’ll look at a timelapse view of a few project and I’ll share stories of humble tools making big impact. Tools like asking government officials to sit and sketch together before writing a single line of code. Design is a powerful agent of change and change happens when ordinary people get involved.

- EN ESPAÑOL

From idea to execution

Hugo Blum


30 Fri Nov

- EN ESPAÑOL

Do I need a Blockchain?

Tomás Álvarez

Whenever a novel and complex technology is introduced for the first time, the lack of clarity regarding what it is and what it can do makes it difficult to separate the signal from the noise. And blockchain is no exception.It seems that every day there is a new “killer use case” for the blockchain, as if it were a panacea for all of the world’s problems. However, the reality is that the blockchain is a very specific tool that can only deliver impact within very specific areas.This blockchain-for-everything approach arises in large part because the very people that are developing these solutions don’t have a good understanding of the underlying technology. On the other hand, the people evaluating the merits of these solutions (e.g. potential clients, investors) also lack the knowledge necessarily to distinguish the worthy from the not worthy, resulting in general confusion within the industry.This talk will give you a foundational understanding of what the blockchain is so that you can take a more informed perspective towards evaluating blockchain use cases. For those who are interested in developing blockchain applications, it can also provide a starting point from which you can begin your explorations.

- EN ESPAÑOL

CREATION OF DESIGN SYSTEMS WITH ATOMIC DESIGN

Mauricio Angulo

Atomic Design is a design philosophy that is used to ensure the consistency in the design of very large websites, in which large or distributed teams of people work or for sites that are updated with a lot of frequency. Atomic Design is based on the cumulative reuse of simple modular elements of design to create increasingly complex information structures.Atomic Design helps the interactive design to adapt quickly to multiple devices and is compatible with user-centered design processes since it can be implemented from the early stages of design using sketches and prototypes.

- EN INGLÉS

Purpose, Practice, Product - Crafting Your UX Strategy At All Altitudes

Ben Judy

UX strategy is a hot topic, but what is it? Ask 100 UX’ers and you’ll get 101 answers! Let’s demystify this. Ben will share a flexible framework you can use to define UX strategy at all levels of altitude: Purpose, Practice, and Product.

- EN INGLÉS

Design for Humans: Build Human-Centered Products with Cognitive Psychology

Jenny Shen

In a time of abundantly available online “design education”, we as designers often find ourselves learning via Medium articles, replicating existing designs or testing half-baked hypotheses.Perhaps it’s time to question if we are neglecting what’s most important—understanding our users as humans. While technologies, tools and mediums change, fundamental human behaviours do last.To make informed decisions at the root of our users’ needs, we need to understand psychology principles that drive human action.This talk explores key psychology principles for designing intuitive products and how to apply them. She’ll also look at the ethical implications of using psychology and the line between persuasion and manipulation.By the end, you will have a deeper perspective of cognitive psychology and be prepared to design more humanely and effectively.

- EN INGLÉS

Unlocking UX Innovation: What UX Really Is (and How It's Done)

Joe Natoli

One of the reasons UX improvement is often met with resistance is because people on both sides — those who practice and those who run businesses — misunderstand what UX really is. What's more, there are an extraordinary number of videos, articles and courses who teach UX methods that only work in perfect-world scenarios: environments where we always have the time, budget, resources, authority and approval to do UX work. That's why UX methods and processes fall flat, or are met with resistance inside organizations, where the rubber hits the road. It's why companies continue to churn out products whose standard of excellence is mediocrity. It's why UXers and Designers are frustrated and unable to get the agreement, approval and understanding they need in order to be effective. The purpose of this talk is to show attendees what UX really is — and how to improve it inside the messy reality of day-to-day business. I'm going to explain why UX efforts meet with so much resistance, why most "popular" UX methods and processes don't work, and I'm going to show you what to do instead.

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Lunch time